Flash search engine optimisation from Spectulise

It is highly likely that at some time, maybe only minutes ago, you will have accessed a website with a Flash animation.

Flash files are often associated with annoying ‘splash screens', requiring you to watch an introduction to a website or distracting animations, disrupting a site's usability.

They do also, however, have the ability to create multimedia, rich, interactive applications for the internet, that are suitable for the bandwidth restrictions of the internet. This application of Flash has attracted millions of companies to build Flash-based applications. This isn't surprising, as the Flash player, the plugin required to play Flash files, has over 97.8% market penetration of internet users for Flash Player 5.

The problem with Flash, however, has always been that to a search engine or screen-reader (a tool for the disabled, which converts html pages into a useable format) a Flash file appears as just a picture, so although the content of the file may include text, it couldn't read this.

Spectulise has developed, researched and tested Flash optimisation techniques. Although Macromedia still has a long way to go, Spectulise can help you get the most out of Flash, to be ranked by search engines and achieve accessibility goals.

To take advantage of our Flash consultancy skills, contact us or email seo@spectulise.com