Search engine optimisation
Having a great looking website is important, but making sure that people find it is crucial
The majority of users find what they are looking for online using search engines - even if they are already just searching for you.
Search engines use complex algorithms to ensure the content they provide is relevant to their end user, who wants the best possible results for their search.
Spectulise uses good website coding techniques to make your website as easy as possible for search engines to read. Combine this with good quality content and relevant key wording we can help drive customers to your site.
Every business is different
Search engine optimisation isn't simply about driving every possible person to a site.
It should be more targeted, delivering quality leads and conversions based on what the business is doing.
A local organisation may not be interested in national enquiries so positioning the website is important. It will save time in dealing with impossible enquiries allowing you to concentrate on your customer base.
Optimising an existing site
We don't just work with new websites. In many cases an existing site can have its search engine potential improved. We carry out a human multipoint analysis on your site to evaluate and apraise the methods in place, the content and how they can be improved upon.
For more information and a site appraisal, please contact us.
Long term benefit
Good search engine optimisation will make your site perform well long-term, without lots of expensive on-going work.
We don't tie customers into monthly SEO packages (although if you would like a very agressive search engine strategy we can intensively review and trial different pages with you). Instead we aim to build the site well from the beginning to give it the best chance and will then review periodically making tweaks if and where necessary.
There are also things you can do such as regularly refreshing content and encouraging cross linking. We can advise on the most effective methods based on your business.
Tracking
Our hosting services include statistics allowing you to track the visitors to your site, where they are coming from and how they are finding you. We can also install additional tools such as Google Analytics and Google Tag Manager on your site giving even more depth to your visitor information.
In addition, as part of an optimisation campaign we can provide reports to track search term performance before and after changes are made.
To discuss optimising your website, please contact us.
Frequently asked questions
In short, no. Search engine optimisation has been given a bad name over the years due to companies over promising and underdelivering results. Often companies guaranteeing results achieve this by buying PPC adverts, putting the customer at the top of Google. This is a short term strategy and can be good for quickly driving traffic, but requires continual funding.
There are many factors that contribute to your search engine position. We work with customers to understand and improve these factors. Some we can influence directly, such as modifying your site code and content. Others may need your input such as picking up links from partner organisations and suppliers.
We'll normally make the most obvious changes first and can then continue to build upon this.
We undertake what is known as 'white hat' search engine optimisation techniques.
This means that the methods we use are all about maximising the performance of your content by presenting it effectively to both your customers and the search engines.
We're not about trying to fool the search engines or chase short-term loopholes - methods which can have an initial benefit, but ultimately lead to being blacklisted or downrated in search results which can be difficult to recover from.
We can help you to target your website to the geographical area that you operate in and will use techniques appropriate to the website and your business. We've never created sites with lists of pages targeted to different place names, but we frequently create sites naturally mentioning the areas of operation throughout the content, in testimonials and where appropriate create, pages for office/branch locations.
We ensure that each page of your site is targeted appropriately, has the right keyword density and is laid out in a way that gives it credibility to the search engines.
Whether launching a new website or making changes to an existing site, it takes time for search engines to pick up these changes, index them and then include them in their search results.
This can take anything from a few days to up to 6 months to fully index and rank your content.
Having other sites link to your site and providing a sitemap (a list of the pages of your website) will assist this process. If you need to drive business quickly, particuarly to a new website, you may also want to consider a pay per click advertising campaign to bridge the gap whilst the site is indexed by the search engines.