Spectulise usability

Usability is a crucial part of design, ensuring that people can find what they are looking for and perform actions on your site quickly and easily. The average browser will not spend more than 30 seconds looking at a site for what they need before moving on. Its, therefore, very important to make an impact in that time and satisfy the users need.

Spectulise can help your site do this in a number of ways including, highlighting areas of interest, developing intelligent navigation systems, clean consistent page layouts and ensuring that the user knows where they are in the site at all times. Sticking to standard design principles means that a user will instinctively know how to use your site, rather than having to learn it from scratch. Enhancements such as a search box and site map will also aid the usability of a website.

Usability also accounts for errors which may occur in the use of a site. As users become more comfortable with the internet they are guessing URLs, for example www.spectulise.com/hosting. Although the url may not exist, does the user get taken to a page which may be what they are looking for or provides them some way of finding it? Providing customised error messages and error protection systems will prevent customers from becoming lost in your website. This may not just happen from guessing url's but through missing pages, incorrectly completing forms etc. Proactively protecting against the unexpected will help to maximise sales returns.